When I first came across the concept that entrepreneurs, and on-line influencers, having needs for photography that might be different, I thought, why? They just need pictures. That, of course, is very true. How the images are used and what they are used for is quite different. I touched on it in my last post. Entrepreneurs don’t typically (although they can of course) get them printed to hang on their wall.
Their goal is to turn their fans or followers into clients. They need to build their brand, or reinforce their brand, visually. Entrepreneurs need to reach their ideal client and audience with their photos across multiple platforms. They need to post consistently on social media. They must use them throughout their web sites. They use them in press releases. They also provide images with their bio for speaking events. These are just to name a few.
Due to these specialized needs they need their photos to relay a message or tell their story in the images being taken. They need to have a fast turn around time. A high-level entrepreneur is at a point that TIME is more valuable than money. They need to be able to edit them according to THEIR personal brand and not the photographers. One of the main aspects is also being able to use the images commercially so a commercial license is needed. These are just a few as there are more.
I was able to watch a panel of high-level entrepreneurs who had a lot to say about how much the right images meant to them in their business and how they use them. Some of the things they had to say was:
Since purchasing is frequently an emotional one, Tanya Boggs in Huffpost says “your branding is about influencing the way consumers think about you and your business or product. As a result, personal branding photography can have a huge impact on your business and bottom line”.
Entrepreneurs; if you need a photographer make sure it is with a personal brand photographer who understands your needs. First and foremost someone who gets to know you and your brand.